In the mid-1970s, an evolving market demanded that choices be made. Should the company develop the commercial side of its business in a general direction, meaning supermarkets, “cash & carries” or other forms of distribution, or should it specialise in one specific sector of the food industry?
They opted to take the latter route, and settled on sugar as their specialisation.
Between the mid-’70s and the early ’80s, members of the fourth generation of the Pero family began to join the company: Giuseppe and Paolo (Francesco’s sons) and Maria Luisa and Andrea (Lorenzo’s daughter and son). Meanwhile, new market demand was calling for not just sugar, but sugars of all kinds, in all sorts of packaging and in every possible form.
It was in 1976 that the company entered the business of packaging and manufacturing sugar.